February 18, 2022

Gift card revenue recognition

Gift card revenue recognition case study: Starbucks Gift card revenue needs to get the recognition it deserves. The gift card industry continues to grow around the world, businesses are enjoying soaring success with their gift card sales. Today we’re going to take a quick look at just one example that perfectly illustrates the level of […]

January 2, 2022

Hair salon advertising examples

Bounce back from lockdown with successful hair salon advertising examples to engage with your customers. The hair salon industry is a very competitive one. It's hard to get new people in the door, which is why it’s important that salons do what they can to advertise to potential customers. Utilise social media A business would […]

December 30, 2021

What is a digital voucher?

What is a digital voucher? A digital gift voucher is a type of voucher that is purchased online and can be redeemed at a later date. It can be purchased as a gift for someone else or as a personal purchase. In this blog post, we will go over the benefits of digital gift vouchers, […]

November 29, 2021

Community outreach ideas for restaurants

Throughout this blog post we discuss community outreach ideas for restaurants attracting local customers. Are you looking to improve your community relationships? Restaurants who improve their local relationships may trade some short-term profits, but they will gain far more long term. Benefits of connecting to the community for restaurants 1. Attract customers to your restaurant […]

November 24, 2021

Black Friday Marketing Strategy

Cyber Monday took the lead in online sales last year with a total of $7.9 billion in the US while hitting record sales of £720 million in the UK.

November 2, 2021

What to write on a restaurant gift card?

Are you a restaurateur considering what to write on a restaurant gift card? As a restaurateur looking at alternative ways to generate revenue, turning to gift cards is a lucrative option. In this blog post, we aim to guide restaurateurs into utilising an efficient gift card system. While helping to inspire what to write on […]

October 21, 2021

Customer needs and wants in hotel?

What are the customer needs and wants in hotel? Guests are the lifeblood of any luxury hotel. Understanding their needs and wants is key to providing an exemplary experience. Especially when encouraging them to return time and time again. Since the pandemic began in 2019, consumer spending in the hospitality industry decreased by a devastating […]

September 21, 2021

Virtual gifts for internet friends

What are some good virtual gifts for internet friends? In this blog post, we’ll explore the world of virtual gifts and how they have become a significant part of human interaction online. The internet is a place where people can connect with others without having to be physically present. People have developed a system of […]

September 15, 2021

Unique hotel service ideas

Are you looking to create unique hotel service ideas? When it comes to a night stay at a hotel, a bed, TV, coffee and WiFi spring to mind. But expectations for the hotel experience have come a long way since meeting these basic room amenities. This is where unique hotel service ideas come in. From […]

September 1, 2021

How to make money selling gift cards

In this blog post, we look at how to make money selling gift cards. Growing gift card market The gift card market is expanding. In recent years we’ve seen the popularity of gift cards soar. “The global gift cards market is growing at a CAGR of 16.2% from 2020 to 2027. Valued at $619.25 billion […]

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Technology used in hospitality and tourism